A 2 min read
A year ago today PLT Nutrition & Fitness was born, and its been a truly incredible year...
Watching the review video honestly had me teary & mouth open in wonder - did we really do all that?
During our 1st year, we grew to 7 coaches and more than 1100 clients in 27 countries, took 2 clients to the CrossFit Games, 3 clients represented their country at Olympic Weightlifting & some won OCR races; mainly though we helped our clients achieve their goals.
We know from our data the 3 most common reasons for clients joining PLT are to ‘lose a little weight’ to ‘feel better in their clothes’ & to ‘learn about nutrition’.
PLT is focused on being a nutrition company; many clients want to lose weight, but our focus remains to provide healthy solutions to weight loss, muscle gain & athletic performance - we will never be a weight loss company per se & adopt some of the practices used by other companies. We believe in health partnerships with our clients and we teach good nutrition with a healthy balance of fun.
Our strong code of conduct and business charter, controls how we conduct our work. We will never be able, nor want, to support high numbers of clients because our charter is against elements of industry automation and certainly against cheerleading, we are a hands on company with very real coaching.
We pride ourselves on our client interactions & connections, every client's plan is unique and we are very proactive with calorie adjustments & strategies.
It’s been tough at times, staggeringly so, but I’m truly grateful for the love and support system around me. From my family, who have to deal with me always seemingly working, to our coaches who have to deal with my continual improvements/enhancements/changes to processes - I thank you
To our clients; I’d like to thank each of you personally for your investment in our vision.
Year 1 we kinda did ok...
Here’s to Year 2
What can you expect in 2020?
Plus lots & lots more clients being awesome, achieving goals and connecting, exercising, drinking coffee & being a real community!
Continuous Effort 💛